Social Media Will Change Your Life

Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up or catch you later.

This is from an article in BusinessWeek that I plan to use to promote the staff PD course that I conduct at Central TAFE. I'm also going to borrow from the title and call it Social Media Will Change Your Life rather than Making the Most of Wikis and Blogs.