Marketing ourselves with widgets

One of the ideas proposed by Michael Stephens was that libraries should be making active use of web 2.0 applications. This holds the same for all businesses and is another way of looking at how we are advertising ourselves. BusinessWeek Talks Widgets, reported by ILibrarian, discusses several article about using some of these applications for social marketing campaigns.

We seem to be very inept in marketing ourselves and should take note of what can be achieved by making use of the available technology. If you can send me examples of how your library is doing it I'd be pleased to post them here.