Business using Web 2.0

Libraries all over the world have adopted web 2.0 principles as a way of connecting with their users promoting their services. In my new role as Management & Business Librarian I am pleased to see that many businesses are also seeing the benefits of the new approach to knowledge management through openness and discussion in blogs, wikis and online chat. This may have been happening for some time but I have only recently become aware of it through scanning more business journals. An example is this report from FUMSI seen on FreePint.

"Web 2.0 + Intranet: Connected Users"
The buzz on Web 2.0 applications in the workplace is nearly deafening, but how are companies really putting all that user generated content to work? Helen Day gives a view of how BT uses discussion forums, blogs, RSS feeds and wikis of Web 2.0 on their corporate intranet.

Now if only I could persuade College management to read similar articles and become aware that Web 2.0 is not just another distraction ...